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Image by Greg Bulla


Develop your job search and network by creating an online Linkedin profile.

Linkedin is a free, professional social networking site used by millions of people all over the world. You can use Linkedin to:

  • build a network of contacts

  • raise your profile with employers who are hiring

  • learn more about the sector you’re aiming for

  • find and apply for jobs

  • get mentoring advice and career support from experienced professionals

Upload a digital photograph to Linkedin

Upload a recent image that shows you are trustworthy, professional and sincere. It should:

  • be you on your own

  • be set against a plain background

  • have your face in the centre of the frame

  • look professional - wear the sort of outfit you’d put on for an interview

  • be a good quality picture, not blurry

Create your headline

You have 120 characters to create a headline to get a recruiter’s attention. You should use this opportunity to tell them:

  • who you are

  • what you do

  • what you want to be

You must show employers the skills you have and the job you want.

Write your summary

Think of your summary on Linkedin as your chance to persuade and spark the interest of any businesses that’s hiring. You should use your summary on Linkedin to:

  • tell your story

  • show what you’re passionate about

  • talk about what your goals are

When writing your summary you should also make sure to:

  • write in the first person (use ‘I’ not ‘she’ or ‘he’ when talking about yourself)

  • use phrases that show you have some knowledge of the sector

  • include keywords

  • end your summary with a ‘call to action’ - if you want employers to contact you, you could say ‘email me at [insert your email address]’

Add your work experience

When adding your work experience to your Linkedin you should Include details of any work placements, shadowing or internships.

Make your achievements at work stand out.

You should also show examples of your work if you have online examples you can link to.

Highlight anything that’s relevant to the kind of job you want. Demonstrate the value you have added in the things you have done.

Show your volunteering experience

Let people know about any professional, impressive and related voluntary experience you have had. Volunteering shows commitment and can tell recruiters something about your values.

Sharing information about the causes that are really important to you helps to tell the story of who you are as a person. Employers are looking for people who will be ‘a good fit’ for their company.

Add your skills

You can add up to 50 skills on your Linkedin profile.

Don’t worry if you can’t find lots – just 10 that are linked to the job that you want to do is a good start. A minimum of 5 skills will have you appear in searches. The more skills you list, the higher up in searches you’ll appear.

Give details about your education

Employers will want to know you have the level of qualifications they are looking for as well as seeing what you gained from your course of study.

Highlight any important achievements or aspects of your education that are particularly relevant to your career aim. Give details of anything impressive, like:

  • winning an award

  • getting a scholarship

  • giving a presentation at a conference

  • projects you’ve done really well in

  • any positions of responsibility you’ve held

Connect with people on Linkedin

You should use Linkedin to build connections – the more you have, the more people can find you.

Start with friends, family and people you know at university or college.

Get endorsements for your skills – ‘back up’ from people you know, that you really can do the things you say you can.

When you meet people socially or through networking events, offer to connect with them. Your network will soon begin to grow.

Be active

It’s good to maintain your presence on Linkedin to get noticed by potential employers. To do this, you could:

  • check LinkedIn every day like other social media sites

  • like, comment and share articles and other people’s posts to get noticed by your connections

  • create your own content to raise your profile

  • join groups that are relevant for your chosen sector - your university careers service may have set up an alumni LinkedIn group to help when you first graduate.

Now you are all geared up for a networking profile with the ability to research your new employer(s). Happy hunting.

Create a LinkedIn Profile: Service
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